For Companies

Turning sustainability challenges into practical innovation

1. Companies are under growing pressure to make their products more sustainable.
2. Customers expect credible improvements.
3. Regulations are becoming stricter.
4. Materials, energy and logistics are becoming less predictable.

At the same time, companies must remain competitive, control costs and bring products to market quickly.

That's what ReDo is built for. It's a platform for sustainable product innovation, connecting companies with inventors, students, researchers, consumers and sustainability experts who help explore challenges, develop solutions, validate ideas and push them toward real implementation.

New perspectives, without losing sight of economic reality.

Let's deep dive into exactly what we mean by this.

1.Turn company problems into innovation challenges

Sustainability goals are often broad.

A company may want to reduce emissions, use less plastic or improve circularity.

But such ambitions can be difficult to translate into concrete action.

ReDo helps companies forumalte them into specific, publishable innovation challenges, such as:

• How can we reduce material use in this package?
• How could this product be designed for reuse or repair?
• Which alternative materials could replace the current solution?

Once live, ReDo's network contributes ideas, research and perspectives.

Instead of searching for a finished answer, companies get a structured process for discovering one.

2. Access ideas and talent beyond your own walls

Sustainable transformation requires new skills.

Companies need people who understand circular design, emerging materials, digital technologies, consumer behaviour and new business models. Yet these talents are often difficult to identify through traditional recruiting processes.

On ReDo, people demonstrate their abilities by working on real ideas and challenges.

Companies can see how contributors approach problems, communicate concepts and combine creativity with practical thinking. This creates a different kind of talent discovery.

Instead of evaluating people only through a CV, companies can discover them through their work.

A collaboration may lead to internships, thesis projects, research partnerships, freelance assignments, employment or long-term innovation cooperation.

3. Validate before investing heavily

Not every sustainable idea is ready for implementation.

Some concepts may be technically promising but economically unrealistic. Others may be attractive to consumers but create problems in production or logistics.

ReDo supports a more structured validation process through community feedback, expert perspectives and AI-supported analysis.

This can help companies identify:

• the strengths and weaknesses of a concept,
• possible implementation barriers,
• relevant sustainability effects,
• unanswered technical questions,
• potential use cases,
• and areas that require further development.

The purpose is not to guarantee that every idea will succeed.

The purpose is to make better-informed decisions before significant resources are committed.

4. Involve consumers before market launch

A sustainable product can only create impact when people understand, accept and use it.

Companies often invest significant time and money before receiving meaningful feedback from potential customers. By the time problems become visible, important design decisions may already have been made.

ReDo integrates consumers into the innovation process earlier.

The community can react to concepts, identify practical concerns and indicate which solutions appear relevant or understandable. This gives companies an additional source of feedback before committing to large-scale development or production.

Early consumer involvement can help answer questions such as:

• Does the solution solve a problem that customers actually recognize?
• Is the sustainable benefit clear?
• Would users change their behaviour to adopt the product?
• Which features matter most?

By involving consumers earlier, companies can develop solutions that are not only sustainable in theory, but also realistic in everyday life.

5. Accelerate sustainable innovation

Corporate innovation can stall in departments and approval stages.

ReDo creates a focused environment around each challenge: external contributors work the problem while internal teams focus on evaluation and decision-making. Feedback gets collected early, and different solution paths can be compared.

It also connects companies with universities, startups, NGOs and other organizations holding complementary pieces of the puzzle.

This could include materials expertise, production know-how and consumer insight, ultimately leading to pilots, research collaborations, licensing or strengthening of supplier relationships.

The result? More options, explored faster, through a more open innovation structure.

6. Communicate real progress

Customers and stakeholders are becoming increasingly critical of vague environmental claims.

Sustainability communication is most credible when it is connected to concrete action.

By cooperating with ReDo, companies can demonstrate that they are actively involving innovators, researchers and consumers in the development of better products. They can communicate the challenges they are addressing, the ideas they are exploring and the progress they are making.

This creates opportunities for transparent storytelling based on real innovation processes.

The focus should not be on presenting a company as perfect.

It should be on showing that the company is willing to identify problems, invite new perspectives and improve its products.

What cooperation could look like

Companies can work with ReDo in different ways.

• Publish a specific sustainability challenge and invite contributors to develop solutions.
• Search for existing ideas and talents that match their strategic priorities.
• Participate in workshops, innovation formats or product-validation activities.
• Cooperate with universities and researchers through ReDo.
• Support promising projects as implementation partners.
• Become long-term partners and help build a stronger ecosystem for sustainable product development.

The right form of cooperation depends on the company, the challenge and the maturity of the solution.